THE HOLIDAZED Above Merano T-shirt in South Tyrol
ITALIAN VACATION WEAR · SCHENNA · SOUTH TYROL

Dressed for
late check-out.

Explore Drop 01 →
Akt 01 · System Die Marke auf Dingen
THE HOLIDAZED · SYSTEM IN USE

Die Marke auf Dingen, die man anfasst, trägt, öffnet, mitnimmt und wiedererkennt. Keine neue Designsprache — dasselbe System, jetzt als Shop.

PrinzipTon-in-Ton vor Vollkontrast
System6 Farben · 1 Grotesk · 3 Lautstärken
OrtMichael am Waal · Schenna · Südtirol
CharakterItalian vacation wear for slow living

Applications

Sechs Touchpoints: links das Objekt, rechts das Stück im Einsatz.

Akt 02 · Portfolio Wofür die Marke steht
Brand Portfolio / 2026
THE
HOLIDAZED
THE HOLIDAZED Above Merano T-shirt in South Tyrol
THE HOLIDAZED01
table of
CONTENT
THE HOLIDAZED black statement T-shirt by the pool
01 BrandStory02 ResortCodes03 Collection0104 ShopSystem05 AboveMerano
the
INTRO
THE HOLIDAZED Drop 01 T-shirts by the pool
Italian vacation wear.

THE HOLIDAZED turns the best part of a hotel stay into a wardrobe: late check-out, nowhere to be, aperitivo, pool light and the peculiar confidence of having no plan.
the
ABOUTS
THE HOLIDAZED black statement T-shirt by the pool
No souvenir logic.

Designed to feel credible above Merano, in Milan, New York or by the pool. Place gives provenance; the statement gives desire.
design
PROJECT
THE HOLIDAZED Drop 01 T-shirts by the pool
Collection 01 — Late check-out.

Soft structures, clean front marks, statement backs. Chalk, Sand, Greige, Stone, Washed black and Ink. No accent colour until a motif genuinely needs one.
design
AUDIENCE
THE HOLIDAZED Above Merano T-shirt in South Tyrol
Guests first, then people who want the feeling without the booking. Style-aware, travel-aware, less interested in logos than in the social signal behind them.
THE HOLIDAZED / Portfolio System
VACATION
AS A UNIFORM.
THE HOLIDAZED Drop 01 T-shirts by the pool
THE HOLIDAZEDITALIAN VACATION WEAR · SCHENNA
Akt 03 · Shop Stücke
THE HOLIDAZED / ITALIAN VACATION WEAR

Wear the part
of the trip
you remember.

Italian vacation wear built around a specific state of mind: nothing urgent, nowhere else to be, another coffee before you leave. Late check-out. Fuori ufficio. Aperitivo in alta quota.

MICHAEL AM WAAL · SCHENNA · SOUTH TYROL · 2026

THE HOLIDAZED Above Merano T-shirt in South Tyrol
01 · Late check-outView
THE HOLIDAZED black statement T-shirt by the pool
02 · Fuori ufficioView
THE HOLIDAZED Drop 01 T-shirts by the pool
03 · Aperitivo in alta quotaView
THE HOLIDAZED Above Merano T-shirt in South Tyrol
04 · Niente di urgenteView
CHALK · WASHED BLACK · STONE — /
DROP 01 / ESSENTIALS

Resort uniforms.

Bitte im Theme-Editor eine Kollektion wählen.
THE HOLIDAZED Drop 01 T-shirts by the pool
THE RESORT STORY

No rush.
No reason.

Born from hotel life, the brand starts where conventional hospitality merchandise usually ends. The goal is not to announce where you stayed. It is to make the feeling of the stay wearable anywhere.

Read the editorial →
01 / PLACE

Schenna gives provenance.

A real place above Merano: mountain light, pool days and the particular rhythm of South Tyrol.

02 / ATTITUDE

The statement gives desire.

Late check-out. Fuori ufficio. Aperitivo in alta quota. The language is the social signal.

03 / PRODUCT

Made to leave the hotel.

Premium blanks, relaxed silhouettes, understated front marks and confident back graphics.

Akt 04 · Lookbook Mediterran, ruhig, quadratisch
THE HOLIDAZED
Italian vacation wear
Shop →
oh,
HOW HOLIDAYS LOVE US.
THE HOLIDAZED Above Merano T-shirt in South TyrolQuiet interiors / 10:42 AM
THE HOLIDAZED black statement T-shirt by the poolPool before plans
THE HOLIDAZED
ITALIAN VACATION WEAR
MICHAEL AM WAAL · SCHENNA
SOUTH TYROL · 2026
THE HOLIDAZED Drop 01 T-shirts by the poolDrop 01 / flatlay
FOR THE GLORY OF
doing less.
THE HOLIDAZED SOCIAL CLUB
THE HOLIDAZED black statement T-shirt by the poolPool club / afternoon
quiet 04:10
LATE CHECK-OUT
ANOTHER ESPRESSO
NIENTE DI URGENTE
VACANZE PER SEMPRE
THE HOLIDAZED Above Merano T-shirt in South TyrolResort architecture / warm light
THREE RULES
take your time
01 STAY LONGER · 02 DRESS LIGHTER · 03 LEAVE LATER
THE HOLIDAZED Drop 01 T-shirts by the poolLinen / resort uniform
vacanze
PER SEMPRE.
THE HOLIDAZED
Akt 05 · Editorial
checklist
late check-out
fuori ufficio
aperitivo in alta quota
no rush, no reason
dolce far niente
Italian vacation wear protocol
THE HOLIDAZED Above Merano T-shirt in South Tyrol
THE HOLIDAZED · EDITORIAL 01
LATE
CHECK-OUT.
FUORI UFFICIO.
Dressed for late check-out.
Aperitivo
in alta quota.
niente di urgente · niente di urgente · niente di urgente
andiamo piano · andiamo piano
Michael am Waal · Schenna · South Tyrol
LOOK 01 / 02 / 03
THE HOLIDAZED Above Merano T-shirt in South Tyrol
THE HOLIDAZED black statement T-shirt by the pool
THE HOLIDAZED Drop 01 T-shirts by the pool
THE HOLIDAZED black statement T-shirt by the pool
A BETTER QUESTION
Che cos'è
il segreto
della vacanza?
Dressed for late check-out.
OUR VALUES
OUR
VALUES
ease · wit · quality
place · people · pleasure
Italian vacation wear
THE HOLIDAZED Drop 01 T-shirts by the pool
WHY VACATION WEAR?
because the best
uniform is one
that feels off-duty.
Dressed for late check-out.
THE HOLIDAZED
ITALIAN VACATION WEAR · MICHAEL AM WAAL · SCHENNA · 2026
Ein System, drei Lautstärken.